It's a curious thing,
of us keep returning,
continuing the daily streaks,
in apps, games, or shows,
before we know it,
we have made it a routine.
Zeigarnik effect...
First named by soviet psychologist,
a principle followed by human brain,
of remembering tasks incomplete,
much better that things complete.
A survival trait from evolution,
is now being used to create tension,
by modern mediums & technologies,
to never provide a sense of completion.
We have checklists and progress bars,
displaying in games, for pursuing quests,
videos and reels, played in the loops,
by keeping the best for the last.
Even shows have utilized cliffhangers,
an unfinished story, demanding attention,
a trapped mental state, wanting resolution,
interrupting the flow, to influence decisions.
Zeigarnik effect...
By taking advantages of this tendency,
they captured loyalty of the followers,
slowly taking away thrill and enjoyment,
as if continuing out of obligations...
Leaving behind a hollow feeling!
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