There are startups and ventures,
emerging from different corners,
bringing something new & unique,
in the market for consumers.
Yet, many couldn't sustain,
losing deposits & patience,
when not rewarded with profits,
enough to keep them afloat.
So, I wondered many times,
watching businesses closing down,
what helps survive changing times,
loyal customer base, or higher traffics.
For, qualities alone don't pull crowds,
visibility plays a significant role,
while affordability & desirability,
creating openings, achieving the goals.
Still, I understand the value they bring,
helping in retentions and repeatability,
when they capture people's imagination,
through distinct features & brand values.
It helps in increasing the margins,
being resilient to economic dips,
but need years of investment,
with dedication & discipline.
So, what is the right way...
To make the business flourish?
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